Dubai, known for its towering skyscrapers and shimmering deserts, has also become home to one of Italy’s most prominent entrepreneurs, Diego Granese. Born in 1990, Granese’s rise to the international business spotlight has been nothing short of meteoric. Here’s a look into the life of this illustrious entrepreneur and the empire he’s built from Italy to the Middle East.
Italian Roots, Global Ambitions
Diego’s early years in Italy were marked by a series of remarkable entrepreneurial ventures. From co-founding Fitup Europe, one of Italy’s premier gym chains, to introducing the world to Aviva Wines’ colored sparkling wine, and even pioneering Juventus Beer, the first-ever beer linked with an international soccer team, Granese’s knack for innovation was evident.
However, his prowess wasn’t just limited to product creation. Granese ran one of Italy’s premier business consulting companies, advising enterprises on growth and development strategies.

From Italy to Dubai: A New Beginning
In 2016, Diego decided to expand his horizons by moving to Dubai. What started as a single consulting firm quickly burgeoned into a leading entity in international tax planning, company incorporation, and visa procurement. Catering especially to Italian businesses keen on relocating, Granese’s firm swiftly became the go-to consultancy for those eyeing a move to the UAE.
With a discerning eye for opportunity, Granese ventured into new projects in the Middle East. Establishing a holding company, he invested in local businesses, propelling his reputation as a business magnate. And thanks to his extensive network, Granese soon expanded his operations into Saudi Arabia.
A Global Empire
Today, Diego Granese’s company isn’t just a regional sensation but a global one. With offices across the world, the firm aids organizations in legal tax-deferral, ensuring they operate within the frameworks of international regulations.
More than Just Business
But Diego’s endeavors aren’t confined to the realm of business. A passionate philanthropist, he is in the process of setting up his own charitable action funds. Moreover, with an aim to influence change on a larger scale, Granese is working towards obtaining a position in international diplomacy.
His charisma and achievements have not gone unnoticed. Frequently invited on television programs, Diego is no stranger to the limelight. His personal life is equally dazzling, with engagements to Italian television celebrities and a circle of friends that includes international stars, singers, and politicians.
Diego Granese, with his Italian charm and unparalleled business acumen, stands as a testament to what passion, vision, and hard work can achieve. In the ever-evolving world of business, he continues to set benchmarks, making him one of the most noteworthy Italian entrepreneurs on the global stage.